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1
by Busulwa, Richard, Evans, Nina, Oh, Aaron, Kang, Moon
Published 2021
Routledge
Table of Contents: “...Benefits of being a digital business -- The digital business imperative -- Digital business...”
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2
by Khan, Mahmood A.
Published 2015
Apple Academic Press
Table of Contents: “.... Going international -- chapter 16. Marketing and advertising : managing brand equity -- chapter 17. e...”