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Innovation and Marketing in the Pharmaceutical Industry : Emerging Practices, Research, and Policies
Published 2014
Table of Contents:
“... Lifecycle Extension Strategies -- Chapter 9 Patent Expiry and Pharmaceutical Market Opportunities...”
Springer New York
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by Smith, Ronald D., Wolf, Peter S., Regan, John R., Jolly, Stanley R.
Published 1988
“... importance, therapeutic benefit and marketing potential of these compounds have caused an explosion...”Published 1988
Springer Berlin Heidelberg