1 “.... By learning about these fundamental brain processes and adapting your organization's culture to fit them...”

2 Table of Contents: “... for Urgency; Transparency Affects How Our Brain Perceives a Brand; Trust in Crisis; Fake News Fuels Skepticism...”

3 Table of Contents: “... Proposition; Working Through the Innovative Sale Process; CHAPTER 8: The Innovative Sale in Practice...”

4 Table of Contents: “...Your Current EnvironmentTell Me More about Visual Management; Visual Management and the Brain; So...”

5 Table of Contents: “...-Second Answer; Rented Brain; Ars Rhetorica; Logical Fallacies; Fait Accompli; Facing a Cold Audience...”

6 “... studies that illustrate a Lean process improvement journey. Ideal for non-engineers, adult learners...”

7 Table of Contents: “...; The Journey Is the Fun Part; Love the Process from Thousandaire to Millionaire; It's Okay to Love Money; Money...”

8 Table of Contents: “... -- Generating rich ideas -- Managing the creative process -- Tapping highly creative contributors -- 6. Pumping...”

9 Table of Contents: “... -- Relationships Are the Whole Point -- Millennia of Human Brain Training -- Our Faces Speak the Same Language...”

10 Table of Contents: “... -- Perception Is Reality -- It's All in Your Mind -- Brain Basics -- Selective Perception -- What Gets Through...”