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1
by Preston, Chris
Published 2012
John Wiley & Sons
Table of Contents: “...What is an event and what is event marketing? -- The evolution of event marketing -- The theory...”
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2
by Dempster, Craig
Published 2015
Wiley
“... must evolve to keep pace with marketing's increasingly rapid evolution and capabilities."--...”
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3
by Theaker, Alison
Published 2016
Routledge, Taylor & Francis Group
Table of Contents: “... -- revolution or evolution?; Part IV Shaping the future...”