Modern analytics methodologies : driving business value with analytics

by Chambers, Michele
Published 2015

JMP 13 consumer research

Published 2016

Introduction to Google Analytics : a guide for absolute beginners

by Kelsey, Todd, Lyon, Brandon
Published 2017

Infonomics : how to monetize, manage, and measure information as an asset for competitive advantage

by Laney, Douglas B.
Published 2018

Best thinking in business analytics from the Decision Sciences Institute

Published 2016

SAS programming for enterprise guide users

by Constable, Neil
Published 2010

Advances in business, operations, and product analytics : cutting edge cases from finance to manufacturing to healthcare

by Drake, Matt
Published 2016