1 Table of Contents: “...Introduction -- Part I. The markets -- What is a market? -- Part II. The global film industry...”

2 Table of Contents: “...Swimming Lesson #5-Little Fish, Big Pond: Thinking GloballyShorts Down Under; The International...”

3 “..."Gain a comprehensive understanding of the business of global entertainment and learn...”

4 “... features more on the topics of new media and what that encompasses, covering the expansion of the global...”

5 “... momentum and the advent of television created a global interest in the art form. With a wealth of new...”

6 “.... Ulin relates business theory and practice across key global market segments--film, television, video...”