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1
by Peppers, Don
Published 2011
Wiley
Table of Contents: “... -- Identifying Customers -- Differentiating Customers: Some Customers Are Worth More than Others...”
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2
by Cesari, Rick
Published 2011
Wiley
Table of Contents: “...?; What Is a Brand and Why Do I Need One?; Chapter 3 : They Don't Teach This in College; The Pitch; My...”