1 Table of Contents: “... in the Sea of Sameness; Marketing: Crash Course; Importance of Brand; The Customer Journey; Marketing...”

2 Table of Contents: “...); Dirtiest Apartment in San Francisco; A Sea of Sameness; Advocacy Is Method for Success; Energizing Method...”

3 Table of Contents: “... the Course, Even When the Seas Get Rough; Nestlé: Navigating the Teen Years; Chapter 13 The China Global...”

4 Table of Contents: “... Influence and Value of the Seller; Seller as Educator; Seller as Collaborator; Insight in a Sea...”

5 “... customers' service expectations. Crafting the Customer Experience to People Not Like You shows how companies...”

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