1 Table of Contents: “... for Modernizing Marketing -- Chapter 5: A Snapshot of Leading Methods -- Chapter 6: The Skinny on Scrum -- Scrum...”

2 Table of Contents: “... -- Structure -- Process Management -- Scrum -- Kanban -- Scrumban -- Validated Learning -- Adapting to Change...”

3 Table of Contents: “... at the Right Time -- SECTION 2: Opening Strategy -- 7 Avoid the Scrum -- 8 Own the Open Field -- SECTION 3...”

4 Table of Contents: “...: Innovation -- 4.3.5: Iterative method -- 4.3.6: Divergence and convergence -- 4.3.7: Sprint -- 4.3.8: Scrum...”

5 “... by replacing shrubs, repairing your fence, or refinishing the driveway. Revitalize the two most important rooms...”