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1
by Rappaport, Stephen D.
Published 2011
John Wiley & Sons
Table of Contents: .... Listening-led Marketing: Applying Social Media Listening Insights to Achieve Key Objectives -- Chapter 4...

2
by Scott, David Meerman
Published 2016
John Wiley & Sons
Table of Contents: ... -- The Importance of Story -- Social Media Is All about Connecting and Sharing -- Content Drives Sales and Service...

4
Published 2010
Springer Berlin Heidelberg
Table of Contents: ... Study -- Don’t Break the Memory Line: Social Memory, Digital Storytelling and Local Communities...