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1
by Glass, Russell
Published 2014
Wiley
Table of Contents: “...The Rise of Internet Advertising Ad Networks; Audience Platforms; Online Advertising Exchanges...”
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2
by Scott, David Meerman
Published 2016
John Wiley & Sons
Table of Contents: “...? -- The Product That Virtually Sells Itself -- Good for You, but What about the Rest of Us? -- The Quickest Wins...”