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by King, Stephen
Published 2007

John Wiley & Sons

Table of Contents: “... but long-term effects are more important -- Part III. Market research -- A theory that built a company...”

Published 2000

Vieweg+Teubner Verlag

Table of Contents: “... on Decision-Makers: Results of Recent Research -- The Seven Steps to Successful Direct Marketing -- Exploding...”

Published 2019

Springer International Publishing

Table of Contents: “... media by B2B companies: A systematic literature review and suggestions for future research -- Social...”