1 Table of Contents: “...What Level Four Companies Are Trying to AccomplishBest Practices for Level Four: Synthesize...”

2 Table of Contents: “...; Step 2: Conduct Nethnography; Step 3: Try Ethnography; Step 4: Ask; Synthesizing Personas; Refine All...”

3 “... the author selected topics with those fairly new to the field in mind and synthesized a wealth of information...”

4 “... and CustomerCentric Selling, Michael Bosworth, along with veteran sales executive Ben Zoldan, synthesize discoveries...”

5 “... and CustomerCentric Selling, Michael Bosworth, along with veteran sales executive Ben Zoldan, synthesize discoveries...”

6

7 “... and what's not. These web-based tools gather, synthesize, and visually display essential data in real time...”

8 “... in the foreseeable future. The business world is headed towards acceptance of technology to synthesize knowledge...”

9 “... synthesizes reams of data to show how generations impact markets and economies, and how to target promising...”

10 “... brand image' by synthesizing the two approaches. The result is a blurring of the boundaries...”

11 “... that organizes and synthesizes what is known about social media listening and presents it in a way...”

12 “... disciplines involved in CNOs. It further synthesizes the views and opinions expressed by a large number...”

13 “... of synthesizing vast troves of data into actionable knowledge. He explains how these trends are eradicating...”

14