1 Table of Contents: “...Managing Research Portfolios in the Knowledge Enterprise: A University Spin-Out Case Study...”

2 Table of Contents: “... -- An Ontology-Based Framework for Web Service Integration and Delivery to Mobility Impaired Users -- Knowledge...”

3 Table of Contents: “... -- Model-Based Systems Engineering for Sharing Economy Service Systems Design Using Structure-Behavior...”

4 Table of Contents: “..., Marketing, and Trust -- Chapter 1 The Fall -- How I Became a "Pool Guy" -- 2001-2008: The False Economy...”

5 Table of Contents: “... -- 21 The Value of Experiential Learning -- Robert (Bob) W. Lucas and Kris Zilliox -- 22 A Serious E...”

6 Table of Contents: “... in Conversion Rate Optimization; Chapter 22: An Illustrated Guide to Web Experiments...”

7 Table of Contents: “... someone who does not fit consumers' stereotypes?; Destination #4 Enhancing the marketplace; Entry #22...”

8 Table of Contents: “... the Conversation -- Emotional Contagion: People Respond in Kind -- Notes -- Chapter 22: Do You Listen to Me? -- Why...”

9 Table of Contents: “... Collecting Email Addresses Be Worthwhile?; 21. Should I Have Ads on My Website?; 22. What Can I Install on My...”

10 Table of Contents: “.... Interview with Jeff Wang, owner of Yum Dum Food Truck ; Chapter 22. Fashion trucks ; Chapter 23. Interview...”