1 Table of Contents: “...: getting into the game -- 5. Using blogs to communicate, influence, and learn from your constituents -- 6...”

2 “..., partnership, and skills to be acquired and the constituencies that must be satisfied, along the way...”

3 “... businesses connect with their constituents and partners. This book will give you a comprehensive introduction...”

4 “... contours d'une mutation profonde qui constitue une opportunité historique, à la fois pour les marques et...”

5