1
by Barnwell, Robert G.
Published 2018
Routledge
... an integrated marketing plan and calendar based on realistic budgets and expectations;Develop internet...

2 ... "marketable idea." Condense your concept into an effective "elevator pitch." Build a basic business plan...

3
by Parks, Stacey
Published 2012
Elsevier/Focal Press
Table of Contents: ..., private investors, completing a business plan, etc. -- Add interview with Packaging agent from William...

4
by Smith, Rick, Miller, Kim
Published 2013
Focal Press
Table of Contents: ... -- Introduction to marketing -- Marketing plans and sales funnels -- Direct response marketing -- Email marketing...

5
by Ulin, Jeff
Published 2013
Focal Press
Table of Contents: ... -- Macro-Level Spending/Media Plan and Allocation -- Press, PR, and Third-Party Promotions -- Net Sum...