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dewey-ones:"381 - Commerce"
dewey-ones:"658 - General management"
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141
The definitive guide to Google AdWords : create versatile and powerful marketing and advertising campaigns
by
Weller, Bart
,
Calcott, Lori
Published 2012
Apress
“
...--account setup, campaign creation, reporting, optimization,
analytics
, ad creation, mobile advertising...
”
Call Number:
HF5415.1265
Read Now
142
Big data marketing : engage your customers more effectively and drive value
by
Arthur, Lisa
Published 2014
John Wiley & Sons, Inc.
Table of Contents:
“
...;
Analytics
Strategy; Data Strategy; Organizational Strategy; Technology Strategy; Chapter 7 Step Two: Tear...
”
Call Number:
HF5415.13
Read Now
143
Instagram for business for dummies
by
Herman, Jennifer H.
,
Butow, Eric
,
Walker, Corey
Published 2018
For Dummies
“
... account, and track
analytics
Upload your photos and videos, and expand your reach with hashtags Use...
”
Call Number:
HF5415.1265
Read Now
144
Contemporary selling : building relationships, creating value
by
Johnston, Mark W.
,
Marshall, Greg W.
Published 2016
Routledge
“
...), social media and technology-enabled selling, and sales
analytics
, means the book continues to set...
”
Call Number:
HF5438.25
Read Now
145
Predicting personality : using AI to understand people and win more business
by
D'Agostino, Andrew
,
Skloot, Greg
Published 2020
John Wiley & Sons, Inc.
“
... out to change that: marrying traditional machine learning, data
analytics
, and behavioral psychology...
”
Call Number:
BF698.4
Read Now
146
SEO For Dummies, 7th Edition
by
Kent, Peter
Published 2020
For Dummies
“
... Analyze results with improved
analytics
tools Optimize voice search strategies There's no time like...
”
Read Now
147
Erfolgreich auf YouTube : Social-Media-Marketing mit Online-Videos
by
Gerloff, Joachim
Published 2015
mitp Verlags
Table of Contents:
“
... analysieren -- 8.1 Einführung in YouTube
Analytics
-- 8.2 Berichte zu Aufrufen -- 8.2.1 Wie viele...
”
Call Number:
TK5105.8867
Read Now
148
Social media marketing all-in-one for dummies
by
Zimmerman, Jan
,
Ng, Deborah
Published 2013
Wiley
Call Number:
HF5414
Read Now
149
Advanced google adwords
by
Geddes, Brad
Published 2012
Wiley
“
... for
analytics
, video ad features, ad extensions, and much more. The ultimate guide to advanced Google AdWords...
”
Call Number:
HF6146.I58
Read Now
150
Stories that deliver business insights
by
Cayla, Julien
,
Beers, Robin
,
Arnould, Eric J.
Published 2014
MIT
Call Number:
HF5415.33.K6
Read Now
151
Advocate marketing : strategies for building buzz, leveraging customer satisfaction, and creating relationships
by
Thomas, Barbara
Published 2016
Pearson Education
“
... and apply the right KPI metrics and
analytics
What others say about you carries far more weight than...
”
Call Number:
HF5415
Read Now
152
Android apps marketing : secrets to selling your Android app
by
Hughes, Jeffrey F.
Published 2011
Que
“
... like professional marketers do Measure and improve your results with Android
Analytics
Generate a loyal...
”
Call Number:
HF5439.C67
Read Now
153
The strategy and tactics of pricing : a guide to growing more profitably
by
Nagle, Thomas T.
Published 2023
Routledge, Taylor & Francis Group
Call Number:
HF5416.5
Read Now
154
The handbook of market intelligence : understand, compete and grow in global markets
by
Hedin, Hans
Published 2014
Wiley
“
... Global Marketing Strategy, Planning and
Analytics
, MasterCard "Forward looking market understanding...
”
Call Number:
HD38.7
Read Now
155
Marketing automation with Mailchimp : expert tips, techniques, and best practices for scaling marketing strategies and ROI for your business
by
Caraballo, Margarita J.
Published 2023
PACKT PUBLISHING LIMITED
Call Number:
HF5415.1265
Read Now
156
Digital disciplines : attaining market leadership via the cloud, big data, social, mobile, and the internet of things
by
Weinman, Joe
Published 2015
Wiley
Call Number:
HF5415.1265
Read Now
157
Bricks to clicks : why some brands will thrive in e-commerce and others won't
by
Feinleib, David
Published 2017
Apress
“
... world of e-commerce. Leveraging his first-hand knowledge as founder and CEO of Content
Analytics
, serial...
”
Call Number:
HF5548.32
Read Now
158
Disruptive marketing : what growth hackers, data punks, and other hybrid thinkers can teach us about navigating the new normal
by
Colon, Geoffrey
Published 2016
American Management Association
“
... curiosity leads the marketing team; Where growth depends on merging
analytics
with boundless creativity...
”
Call Number:
HF5415.1255
Read Now
159
Segmentation and lifetime value models using SAS
by
Malthouse, Edward C.
Published 2013
SAS Institute
“
... problems. Managers will gain a sense of what's possible and what to ask of their
analytics
departments...
”
Call Number:
HF5548.2
Read Now
160
Beginning e-Textile Development : Prototyping e-Textiles with Wearic Smart Textiles Kit and the BBC micro:bit
by
Seneviratne, Pradeeka
Published 2020
Apress
“
... to the ThingSpeak IoT
analytics
platform service Who This Book Is For Beginners to the e-textile industry seeking a...
”
Call Number:
TS1767
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