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dewey-ones:"381 - Commerce"
dewey-ones:"658 - General management"
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1
CRM für Online-Shops : make big data small : Erfolgreiches Customer Relationship Management im E-Commerce
by
Walter, Olga
Published 2016
MITP
Table of Contents:
“
... des eCRM: Daten; 1.1
Big
Data
(Problem); 1.2 CRM-Daten; 1.2.1 Transaktionsdaten; 1.2.2 Retourenquoten...
”
Call Number:
HF5415.5
Read Now
2
Modern enterprise business intelligence and
data
management : a roadmap for IT directors, managers, and architects
by
Simon, Alan
Published 2014
Morgan Kaufmann
Table of Contents:
“
...Chapter 5 -- Building an Enterprise
Data
Management and Business Intelligence Roadmap...
”
Call Number:
QA76.9.D3
Read Now
3
Hacking marketing : agile practices to make marketing smarter, faster, and more innovative
by
Brinker, Scott
Published 2016
John Wiley & Sons, Inc.
Table of Contents:
“
... Important Than
Big
Data
-- IV. SCALABILITY --
22
. Bimodal Marketing: Balancing Innovation and Scalability...
”
Call Number:
HF5415
Read Now
4
Mapping out marketing : navigation lessons from the ivory trenches
Published 2018
Routledge
Table of Contents:
“
...Entry #5 Does "
big
data
" have the right customer satisfaction answers?Entry #6 How can you capture...
”
Call Number:
HF5415
Read Now
5
End-to-end e-business transaction management made easy
by
Moeller, Morten
Published 2003
IBM, International Technical Support Organization
Table of Contents:
“
... -- 2.1 Typical e-business transactions are complex -- 2.1.1 The pain of e-business transactions --
2.2
...
”
Call Number:
HF5548.32
Read Now
6
DB2 UDB's high function business intelligence in e-business
by
Alur, Nagraj
Published 2002
IBM Corp.
Table of Contents:
“
...2.8.9 Step 9: Load the materialized views with production
data
-- 2.8.10 Generalizing local...
”
Call Number:
HF5548.32
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