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1
by Rackley, Jerry
Published 2015
Apress, Distributed to the Book trade worldwide by Springer Science+Business Media New York
Table of Contents: “...Introduction; Chapter 1: Marketing Analytics; Marketing Analytics Defined; No Analytics Process...”
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2
by Diaz-Bérrio, Guilherme
Published 2024
Packt Publishing Ltd.
Table of Contents: “... types of analytics -- Descriptive analytics -- Diagnostic analytics -- Predictive analytics...”
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3
by Kelsey, Todd, Lyon, Brandon
Published 2017
Apress
Table of Contents: “...; Google Analytics; Adobe Analytics: Omniture; Open Source Analytics; Social Analytics; Things Change...”
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4
by Schwerdtfeger, Patrick
Published 2011
Wiley
Table of Contents: “... ; SEO: diagnostic tools ; Google analytics ; Understand analytics data ; Making sales online ; Website...”
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5
by Hwang, Yoon Hyup
Published 2019
Packt Publishing
Table of Contents: “... Visibility and Marketing; Chapter 5: Product Analytics; The importance of product analytics; Product...”
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6
by Evans, Dave
Published 2014
Sybex/John Wiley & Sons
Table of Contents: “... Influencers; Web Analytics; Business Analytics; Review and Hands-On; Chapter 7: Five Key Trends; Real-Time...”
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7
by Kelsey, Todd
Published 2017
Apress
“... basics, keyword research, SEO ranking and analytics, Google Analytics, and more. It also includes...”
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8
by Powell, Guy R.
Published 2011
John Wiley & Sons (Asia)