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by Woods, Patrick
Published 2020
Table of Contents:
“...Chapter 1: Getting Started with the Brand Strategy Canvas -- Chapter 2: Overview of the Brand...”Published 2020
Apress, Distributed to the Book trade worldwide by Springer Science+Business Media New York
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The innovative lean machine : synchronizing people, branding, and strategy to win in the marketplace
Table of Contents:
“.... Effective people : identify and empower them -- section 3. Strategy : keep it consistent with the brand...”