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3 “... and manage talented content suppliers who will deliver on your strategic vision -Integrate eye-popping visual...”

4 Table of Contents: “... a blind eye to the perennial underperformer does more damage -- Than you realize -- Compensation...”

5 Table of Contents: “...The History of Eye Tracking: How Users Scan Results PagesClick Tracking: How Users Click on Results...”

6 Table of Contents: “... -- The Eyes Have It -- Talking With Your Hands -- The Warmth of Your Smile -- Outsmarting Our Mental Shortcuts...”

7 Table of Contents: “... an existing product -- 15. Finding the right pricing approach -- Eyeing pricing opportunities and constraints...”

8 Table of Contents: “... -- Acknowledgments -- Foreword -- On the History of Sales through the Salesperson's Eyes, by Dan Tyre...”