1 Subjects: “...branded content...”

2 Table of Contents: “...) and the rise of the experiential marketing mix (7es) -- 10. Immersive research methods to study customer...”

3 Table of Contents: “...Contents: Introducing a research agenda for brand management in a new era of consumerism / Enrique...”

4 Table of Contents: “... for convenience / Bart J. Bronnenberg -- 2. Brands and retailers under attack from hard discounters / Jan-Benedict...”

5 Table of Contents: “... and Annita Fjuk -- 4: Online reviews as customers' dialogues with and about brands / Ewa Maslowska, Su Jung...”

6 Table of Contents: “...1. Work, employment and human resource management : Case study applications (1) / Tony Dundon...”

7 Table of Contents: “...16. New directions in intra-cultural marketing research / Rebeca Perren -- Index...”

8 Table of Contents: “... with Twitter; Chapter 9: Using Twitter to Help Build Your Brand; Create a Story; Portraying Your Brand...”

9 Table of Contents: “... / Andrew R. Timming -- Executive search firms / Monika Hamori -- Exit interview / Chris Rowley, Nagiah...”

10 Table of Contents: “... issues in strategic communication -- Research -- Strategic communication planning -- Stakeholders...”

11 Table of Contents: “.... Online reviews / Leif Brandes --...”

12 Table of Contents: “...18. Person-organization fit / Yijing Wang -- Theme iii. Corporate branding -- 19. Corporate brand...”

13 Table of Contents: “... -- Online learning -- On-the-job learning -- Organisation development -- Organisational career systems...”