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dewey-ones:"380 - Commerce, communications & transportation"
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Handbook of business-to-business marketing
Published 2022
Edward Elgar Publishing
Table of Contents:
“
... market segmentation / Robert J. Thomas -- 12. Branding in b2b firms /
Kevin
Lane
Keller and Philip Kotler...
”
Call Number:
HF5415.1263
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Classification: 380 - Commerce, communications & transportation
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380 - Commerce, communications & transportation
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Edward Elgar eBooks Collection Business & Economics
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Lilien, Gary L.
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Petersen, Andrew J.
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Wuyts, Stefan
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