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Published 2022
Edward Elgar Publishing
Table of Contents: “...-gate® system for product innovation in b2b firms / Robert G. Cooper -- 29. Business-to-business (b2b) e...”
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by Batat, Wided
Published 2022
Edward Elgar Publishing
Table of Contents: “... for businesses -- 2. When customer experience encounters digital technologies -- 3. How does phygital humanize...”