1 Subjects: “...scholarly communication...”

2 “... wide range of scholars and experts from different sectors to study the relationship...”

3 “..., this book is dedicated not only to marketing and management scholars but also to students wanting...”

4 “... developing area, this volume will be of great interest to scholars, students, and anyone working in game...”

5 “... of it. It will be of direct interest to marketing scholars and researchers while also relevant to many other areas affected...”

6 “... different. By bringing together scholars from various disciplinary and national backgrounds, this book...”

7 “... scholarly works, international collaboration, and engaging in policy debates. One benefit of using social...”