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2 Table of Contents: “... Slogans Score a Trifecta: Three Persuasive Techniques -- Human Interest Stories-A Double Advantage: Two...”

3 Table of Contents: “...;s Appeal -- Right or Left: The Deep Roots of Human Preferences -- Graphics Synchronization: The Missing...”

4 Table of Contents: “... Silos; Cooperate with IT, Sales, Human Resources, and Other Stakeholders...”

5 “... bring us together as human beings. To achieve the kind of meaning or breakthrough results most of us...”

6 “... philosophy, and relationships with other protocols The psychology of human perception in the design of media...”

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