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1
by Brush, Candida G., Carter, Nancy M., Gatewood, Elizabeth, Greene, Patricia G.
Published 2004
Financial Times/Prentice Hall
Table of Contents: “... change the equation? -- The research process -- Performance review -- What next? -- What can you do...”
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2
by Muehlhausen, Jim
Published 2013
Wiley
Table of Contents: “...Maximizing Product PotentialBuilding Marketability; Creating a Powerful Brand; Chapter 8: Making...”