1

2 “..., Rewe, Schwarz-Group (with Lidl and Kaufland) and Aldi in Germany; and Tesco and Marks & Spencer in UK...”

3 “..., as exemplified by Tesco, which connects with consumers through its loyalty program; Loblaw, which relies heavily...”

4 Table of Contents: “... Alliances; Quirky and General Electric; Chapter 15: Brand-Led Disruption; Tesco: Every Little Helps...”