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by Pauwels, Koen, Wang, Qiong, Chatterjee, Sharmila, Zhang, Jie
Published 2013
“... with the current system. Many retailers have difficulty converting trade promotion into profits. Rather than...”Published 2013
MIT Sloan Management Review
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by Orr, Linda M., Orr, Dave J.
Published 2014
Table of Contents:
“... Marketing Activity Like the Sales Process; Sales Expenses; Sales Travel and Entertaining; Trade Shows; Weak...”Published 2014
Apress, Distributed to the Book trade worldwide by Springer