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1
Published 2023
Routledge
Table of Contents: ...Chapter 4. Artificial Intelligence in Marketing Applications -- 4.1 Introduction About AI -- 4.1.1...

2
by Haq, Rashed
Published 2020
John Wiley & Sons, Inc.
Table of Contents: ... -- Digital Advertising -- Marketing and Customer Acquisition -- Cross-Selling, Up-Selling, and Loyalty...

3
by Coron, Clotilde
Published 2020
John Wiley & Sons, Incorporated
Table of Contents: ... object in work activities -- 3.1.1. The R & D function in the lead1 -- 3.1.2. Marketing challenged...