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1
by Tate, Carolyn
Published 2015
John Wiley and Sons Australia
Table of Contents: “...Chapter 6 Product (what) -- those things you offer that improve livesA useful tool to get you...”
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2
by Hoffmann, Norman W.
Published 2012
McGraw-Hill
“... strategy; this groundbreaking guide will help you lurch past your competition and produce returns that far...”