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by Orr, Linda M., Orr, Dave J.
Published 2014
Table of Contents:
“... Checklists; Chapter 3: Marketing; Prime Areas of Waste; Customer Needs and Market Research; Wrong Market...”Published 2014
Apress, Distributed to the Book trade worldwide by Springer
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by Wixom, Barbara H., Beath, Cynthia Mathis, Owens, Leslie
Published 2023
“... and identify areas of business opportunity, now and in the future...”Published 2023
MIT Sloan Management Review
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