1 Table of Contents: “... in the Era of Big Data and Cognitive Business; 2.1 Getting Clear About Terminology-Business Definitions...”

2 Table of Contents: “... Data 1.0 zu Big Data 2.0 -- 1.7 Daten und Data-Science-FÃÞhigkeiten als strategisches Gut -- 1.8...”

3 Table of Contents: “... des eCRM: Daten; 1.1 Big Data (Problem); 1.2 CRM-Daten; 1.2.1 Transaktionsdaten; 1.2.2 Retourenquoten...”

4 Table of Contents: “...Part One: Fundamentals -- 1. Introduction: The Data Science Process -- 2. Data Science and your...”

5 Table of Contents: “...1.2 -- A manifesto for modern enterprise data management: what are we trying to accomplish?1.2.1...”

6 Table of Contents: “...Chapter 1: Mindy Curnutt, CEO, Mindy Curnutt and Associates Consulting -- Chapter 2: Julie Smith...”

7 Table of Contents: “...: Smart Data and Smart Data Strategy; 2.1 Performance Outcomes and Attributes; 2.2 Policy and Business...”

8 Table of Contents: “... into Critical Aspects of Data Engineering</b><b> 19</b></p> <p>Defining Big Data and the Three Vs 19</p> <p...”

9 Table of Contents: “...Part 1: Designing an Effective Data Office -- Chapter 1: Understand Your Organization -- Chapter 2...”

10 Table of Contents: “...DistributionsPractical Complications; Part VII:Big Data; Chapter 22: Data Mining; The Growth...”

11 Table of Contents: “... Level 22 -- Hindsight "Rules" 26 -- Intranets/Extranets-Data and Analysis Within You and Without You 26...”

12 Table of Contents: “... Der Big Mac-Index -- 6.8 Die Lorenz-Kurve -- 7 Zeitreihen -- 7.1 Einführung -- 7.2 Beispiele von...”

13 Table of Contents: “... Cyber Loss Processes; 2.2 Data Exfiltration; 2.2.1 Protecting Your Data; 2.2.2 Regulation and Data...”

14 Table of Contents: “... Important Than Big Data -- IV. SCALABILITY -- 22. Bimodal Marketing: Balancing Innovation and Scalability...”

15 Table of Contents: “... of the Organization -- 6.2 Big Data and Advanced Analytics -- The Three Success Factors of Big Data and Advanced...”

16 Table of Contents: “..., and the future -- 1. Big(ger) data: new sources and new questions -- 2. Consumer spending and the aggregate...”

17 Table of Contents: “...Ch. 1. SOA what? -- Ch. 2. Noah's architecture -- Ch. 3. Not so simple SOA -- Ch. 4. SOA...”

18 Table of Contents: “...1. Introduction -- 2. The True Nature of Randomness and the Element of Chance -- 3. Rethinking...”

19 Table of Contents: “.... The COO -- chapter 5. Hamish -- chapter 6. Division presidents -- chapter 7. Big picture map -- chapter 8...”

20 Table of Contents: “... Close-Out Report and Review -- 46. Stages and Sequence -- 47. Worked Example 1: Bungalow -- 48 Worked...”