1 Table of Contents: “... ; Extending the Google reach ; The science of advertising ; Google didn't advertise itself -- at first ; Birth...”

2 Table of Contents: “... for Personal Computers; The Birth of Big Data and NoSQL; Hadoop Distributed File System (HDFS); Big Data...”

3 Table of Contents: “.... Birth, trial, and turnaround ; Managing risk ; The Volcker standard gives Fannie Mae an edge ; Fannie...”

4 Table of Contents: “...; Acknowledgments; Prologue; 1. Back to the Beginning; 2. The Birth of the Bulls; 3. From Chicago to Phoenix; 4...”

5 Table of Contents: “... the Bridge -- 11. When a Woman Signs Her Name -- 12. Build Your Own Bridge -- Part III: Connect the Haves...”

6 Table of Contents: “...; Chapter 1 Birth of a Salesman; Chapter 2 The Million-Dollar Accident; Chapter 3 Why Not Me?; Chapter 4...”

7 Table of Contents: “...Chapter 9: Social Justice and Change -- Chapter 10: The Birth of the T-group -- Chapter 11...”

8 Table of Contents: “... communication skills training program -- Birth of the R.E.D.E. Model -- Making communication skills resonate...”

9 “... on one measure of son preference in the developing world, namely the likelihood of continued childbearing...”

10 Table of Contents: “... -- Leadership out of the box -- Birth of a leader -- Another chance -- How to use Leadership and Self-Deception...”

11 “... the effect of household adoption of an export crop, namely tobacco, on child height-for-age z-scores. Given...”

12 “... at birth, under-five mortality and maternal mortality, have shown steady improvement, while initiatives...”

13 “... the year which gave birth to a more loosely defined block in the world community, namely the underdeveloped...”

14