1 Table of Contents: “.... Expectations over time -- 6. Socially embedded individuals -- 7. The resurrection and fall of homo oeconomicus...”

2 Table of Contents: “.... On the foundations of behavioural and experimental economics / Andreas Ortmann -- 9. Modelling homo sociologicus...”

3 Table of Contents: “... publica : the southern spirit of capitalism / Luigino Bruni -- 6 'Naturaliter homo homini amicus est...”

4 Table of Contents: “...diversity amongst the 99 per cent of businesses / Peter North -- 11. Homo economicus...”