1 “...Dark matter accounts for 83 percent of the matter in the universe and plays a central role...”

2 Table of Contents: “... conservation -- Torque, angular momentum, and the earth-moon system -- Dark matter, dark energy, and the fate...”

3 Table of Contents: “... ; The elusive business plan ; Investing in wild ideas ; Good ideas put to good use ; Dealing with dark matter...”

4 Table of Contents: “... Transactional -- Chapter Four Breaking the Branding Sound Barrier: The Role of Reputation Strategy -- The Dark...”