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dewey-ones:"330 - Economics"
dewey-ones:"659 - Advertising & public relations"
product_txtF_mv:"O'Reilly"
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1
Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding
by
Hatch, Mary Jo
Published 2008
Jossey-Bass
Table of Contents:
“
... brand -- Managing corporate brands as organizations grow -- The influence of empoyees and their
cultures
...
”
Call Number:
HD59.2
Read Now
2
The soul of the corporation : how to manage the identity of your company
by
Bouchikhi, Hamid
Published 2007
Wharton School Pub.
Subjects:
“
...
Culture
d'entreprise...
”
Call Number:
HD58.7
Read Now
3
78 important questions every leader should ask and answer
by
Clarke-Epstein, Chris
Published 2002
AMACOM
Subjects:
“
...Corporate
culture
/ http://id.loc.gov/authorities/subjects/sh85032896...
”
Call Number:
HD57.7
Read Now
4
Employer branding for dummies
by
Mosley, Richard
,
Schmidt, Lars
Published 2017
John Wiley & Sons
Subjects:
“
...Corporate
culture
/ http://id.loc.gov/authorities/subjects/sh85032896...
”
Call Number:
HF5549
Read Now
5
Public relations as a creative industry
by
Estanyol Casals, Elisenda
Published 2023
Routledge
Subjects:
“
...
Cultural
industries / http://id.loc.gov/authorities/subjects/sh99004266...
”
Call Number:
HD59
Read Now
6
Disruption in the boardroom : leading corporate governance and oversight into an evolving digital future
by
Wolfe, Jennifer C.
Published 2020
Apress
“
.... Corporate
culture
is changing every day, and everybody at the top--from senior executives of well-funded...
”
Call Number:
HD2741
Read Now
7
Reputation strategy and analytics in a hyper-connected world
by
Foster, Chris
Published 2016
Wiley
Table of Contents:
“
... Takeaway -- Chapter One Welcome to the Networked Ecosystem -- Changing the
Culture
-- The Digital...
”
Call Number:
HD59.2
Read Now
8
Rock the tech stage : how the best speakers in tech present ideas and pitch products
by
Santolalla, Oscar
Published 2020
Apress
“
... the Tech Stage is the handbook youve been looking for. As the
culture
changes and continues to adapt...
”
Call Number:
HF5415.153
Read Now
9
Advertising management in a digital environment : text and cases
by
Kelley, Larry D.
,
Bartel Sheehan, Kim
Published 2022
Routledge
“
... human capital management and managing across
cultures
, whilst the third part discusses strategic...
”
Call Number:
HF5823
Read Now
10
Public relations, branding and authenticity : brand communications in the digital age
by
Rees, Sian
Published 2020
Routledge
“
..., adjust and naturalise to the prevailing social,
cultural
and economic environment. Thirdly, the book...
”
Call Number:
HF5415.1255
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330 - Economics
659 - Advertising & public relations
658 - General management
9
302 - Social interaction
5
381 - Commerce
5
300 - Social sciences
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384 - Communications; telecommunication
4
338 - Production
2
380 - Commerce, communications & transportation
2
670 - Manufacturing
2
153 - Mental processes & intelligence
1
170 - Ethics
1
331 - Labor economics
1
332 - Financial economics
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368 - Insurance
1
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Language
English
10
Collection
O'Reilly
Author
Bartel Sheehan, Kim
1
Bouchikhi, Hamid
1
Clarke-Epstein, Chris
1
Estanyol Casals, Elisenda
1
Foster, Chris
1
Hatch, Mary Jo
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Kelley, Larry D.
1
Kimberly, John R.
1
Mosley, Richard
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Schmidt, Lars
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