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dewey-ones:"330 - Economics"
dewey-ones:"381 - Commerce"
dewey-ones:"500 - Natural sciences & mathematics"
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21
Business analytics for
managers
: taking business intelligence beyond reporting
by
Laursen, Gert H. N.
Published 2010
Wiley
“
... of what business analytics is and how it should be important to people in sales, marketing,
management
...
”
Call Number:
HD38.7
Read Now
22
The community
manager
's playbook : how to build brand awareness and customer engagement
by
Perkins, Lauren
Published 2015
Apress, Distributed to the Book trade worldwide by Springer
Table of Contents:
“
...""Factor in the Probability of Change""""Debate: Social Media
Manager
or Community
Manager
...
”
Call Number:
HF5415.5
Read Now
23
Chasing the monster idea : the marketer's almanac for predicting idea epicness
by
Mumaw, Stefan
Published 2011
Wiley
Subjects:
“
...BUSINESS & ECONOMICS /
Management
Science / bisacsh...
”
Call Number:
HF5415
Read Now
24
Principles of supply chain
management
by
Crandall, Richard E.
,
Crandall, William
,
Chen, Charlie C.
Published 2015
CRC Press
Table of Contents:
“
...
Introduction
to supply chain
management
-- Supply chains as a system -- Determining customer needs...
”
Call Number:
HD38.5
Read Now
25
Mastering import & export
management
by
Cook, Thomas A.
,
Raia, Kelly
Published 2017
AMACOM
Table of Contents:
“
...Export
Management
Systems (EMS) and BIS Guidelines ContentsCONTENTS;
Introduction
Background...
”
Call Number:
HF1414.4
Read Now
26
Adaptive Security
Management
Architecture
by
Tiller, James S.
Published 2010
Auerbach Publications
Table of Contents:
“
... the Author; Chapter 1.
Introduction
; Chapter 2. Security and Business; Chapter 3. Achieving Adaptability...
”
Call Number:
TK5105.59
Read Now
27
Powering content : building a nonstop content marketing machine
by
Busche, Laura
Published 2017
O'Reilly Media
Table of Contents:
“
... Hat; Part III: Wearing the
Production
Manager
Hat; Part I. Wearing the Content Strategist Hat; Chapter...
”
Call Number:
HF5415.13
Read Now
28
Badass : making users awesome
by
Sierra, Kathy
Published 2015
O'Reilly Media
Subjects:
“
...BUSINESS & ECONOMICS /
Management
Science / bisacsh...
”
Call Number:
HF5438.25
Read Now
29
Brand aid : a quick reference guide to solving your branding problems and strengthening your marketing position
by
VanAuken, Brad
Published 2015
AMACOM
Table of Contents:
“
...A brand is a friend -- Understanding the language of branding -- Brand
management
process...
”
Call Number:
HD69.B7
Read Now
30
SPIKE your brand ROI : how to maximize reputation and get results
by
Cehrs, Adele
Published 2015
Jossey-Bass, a Wiley brand
Table of Contents:
“
... -- Why Wait? Anticipate Negative SPIKEs -- Don't Spin Out of Control,
Manage
the Viral Spiral -- Dark...
”
Call Number:
HF5415.1255
Read Now
31
Seven steps to success for sales
managers
: strategic guide to creating a winning sales team through collaboration
by
Cates, Max R.
Published 2015
Pearson Education
Subjects:
“
...BUSINESS & ECONOMICS /
Management
Science / bisacsh...
”
Call Number:
HF5438.4
Read Now
32
Romancing the brand : how brands create strong, intimate relationships with customers
by
Halloran, Tim
Published 2014
Jossey-Bass
Subjects:
“
...
Product
management
/ fast...
”
Call Number:
HF5415.1255
Read Now
33
What great brands do : the seven brand-building principles that separate the best from the rest
by
Yohn, Denise Lee
Published 2014
Jossey-Bass, A Wiley Brand
Table of Contents:
“
...Great brands start inside -- Great brands avoid selling
products
-- Great brands ignore trends...
”
Call Number:
HF5415.1255
Read Now
34
Hello, my name is awesome : how to create brand names that stick
by
Watkins, Alexandra
Published 2014
Berrett-Koehler Publishers
Table of Contents:
“
...Cover; Contents; Preface;
Introduction
; 1 SMILE: The 5 Qualities of a Super-Sticky Name; 2 SCRATCH...
”
Call Number:
HF5415.1255
Read Now
35
Practical Oracle e-business suite : an implementation and management guide
by
Zaheer, Syed
,
Arsslan, Erman
Published 2016
Apress
Table of Contents:
“
...; Change Default Passwords; Implement
Product
and Country-Specific Functionalities; Implement Additional...
”
Call Number:
HF5548.32
Read Now
36
Selling above and below the line : convince the C-suite : win over management : secure the sale
by
Miller, William
Published 2015
AMACOM--American Management Association
Subjects:
“
...BUSINESS & ECONOMICS /
Management
Science / bisacsh...
”
Call Number:
HF5438.25
Read Now
37
The new business road test : what entrepreneurs and executives should do before launching a lean start-up
by
Mullins, John W.
Published 2013
Pearson
Subjects:
“
...BUSINESS & ECONOMICS /
Management
Science / bisacsh...
”
Call Number:
HD62.5
Read Now
38
Trust-based selling : finding and keeping customers for life
by
Monty, David A.
Published 2015
Apress
Table of Contents:
“
...Industry Knowledge
Product
Knowledge; Example; What Do You Do?; Your Online Presence; Proactive...
”
Call Number:
HF5438.4
Read Now
39
The sales boss : the real secret to hiring, training and managing a sales team
by
Whistman, Jonathan
Published 2016
Wiley
Subjects:
“
...BUSINESS & ECONOMICS /
Management
Science / bisacsh...
”
Call Number:
HF5438.4
Read Now
40
Taste, consumption, and markets : an interdisciplinary volume
Published 2018
Routledge
Table of Contents:
“
...
Introduction
: on thinking about taste / Zeynep Arsel and Jonathan Bean -- Museum architecture...
”
Call Number:
HF5415.32
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