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2 “... marketer Kim Ann King will help you profit from cutting-edge B2B analytics, experimentation...”

3 Table of Contents: “... -- The building blocks of disruptive marketing -- Content is king : but distribution is queen -- Social by design...”

4 Table of Contents: “... -- healthy business -- Walking the talk -- Your contacts list is king! -- Maximizing the potential of social...”

5 “... famously said in 1996, "Content is King." Everyone keeps repeating that quote, but you have no idea what...”

6 “... work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles...”

7 Table of Contents: “...; Spiderbook; RainKing; Lean on Your Industry Allies; SellerCrowd; Using Twitter to Generate Warm Leads; Socedo...”

8 Table of Contents: “.../S/L?; If You're Not on Google, You Don't Exist; Content Is King; Educate Yourself; You Have a Limited...”

9 Table of Contents: “... Emotions Disrupt the Sales Process -- Winging It -- Complexity Is the Enemy of Execution -- No Sales...”

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