MPG.eBooks - Search Results - (((( online brand ((((research documents) OR (research students))) OR (research catchments)) ) OR ( online paid search document ))) OR ( online brand research study ))

1

Managing TV Brands with Social Media : An Empirical Analysis of Television Series Brands

by Berz, Jennifer
Published 2016

Springer Fachmedien Wiesbaden

Table of Contents: “...Media branding in general and television branding in particular as reference points of the study...”

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2

Brand aid : a quick reference guide to solving your branding problems and strengthening your marketing position

by VanAuken, Brad
Published 2015

AMACOM

Table of Contents: “... advertising -- Nontraditional marketing approaches that work -- Online brand building -- Developing a brand...”

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3

Complete B2B online marketing

by Ginty, Maura
Published 2012

J. Wiley & Sons

Table of Contents: “...Squeezing the Juice Out of LinksDesigning for Optimal Results; Chapter 4: Using Paid Online Media...”

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4

Social media communication : concepts, practices, data, law and ethics

by Lipschultz, Jeremy Harris
Published 2024

Routledge, Taylor & Francis Group

Table of Contents: “...-of-Mouth (eWOM) -- Branding -- Promotions, Market Research and Segmentation -- Integrated Marketing...”

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5

The business of media distribution : monetizing film, TV, and video content in an online world

by Ulin, Jeff
Published 2013

Focal Press

Table of Contents: “...Traditional Search Engines and Everyone Else Creating Online Originals -- Cord-Cutting: Over...”

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6

Performance marketing with Google Analytics : strategies and techniques for maximizing online ROI

by Tonkin, Sebastian
Published 2010

Wiley Pub.

Table of Contents: “... -- Chapter 8. Maximizing web site performance -- Chapter 9. Search engine marketing (SEM) -- Chapter 10...”

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7

Ear Economy : China Audio Streaming Programs Study

by Huang, Ying
Published 2024

Palgrave Macmillan

Table of Contents: “... and Television -- Chapter 25: Study on Podcasting Empowered Brands...”

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8

The age of livestreaming : the Kuaishou Way II

Published 2022

McGraw Hill

Table of Contents: “...INTRODUCTION: WHAT IS THE LIVESTREAM ECONOMY -- PART ONE CASE STUDIES FROM DIFFERENT PLACES -- PART...”

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9

Facebook marketing for dummies

by Haydon, John
Published 2013

John Wiley & Sons

Table of Contents: “... with Facebook Marketing; Chapter 1: Marketing in the Age of Facebook; Chapter 2: Researching and Understanding...”

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10

Twitter 101 : everything you need to know about Twitter marketing

by Dugan, Lauren
Published 2013

FTPress

Subjects: “...Online social networks / fast...”

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11

Twitter power 3.0 : how to dominate your market one tweet at a time

by Comm, Joel
Published 2015

Wiley

Table of Contents: “... with Twitter; Chapter 9: Using Twitter to Help Build Your Brand; Create a Story; Portraying Your Brand...”

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12

Transnational German Cinema : Encountering Germany Through Film and Events

Published 2021

Springer International Publishing

Subjects: “...Culture / Study and teaching...”

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13

It's Not the Size of the Data -- It's How You Use It : Smarter Marketing with Analytics and Dashboards

by Pauwels, Koen
Published 2014

AMACOM

Table of Contents: “... KPIs into Groups; CASE STUDY -- IT Firm Generates and Organizes 150+ Metrics; Shortcuts? Start...”

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14

21st Century Media and Female Mental Health : Profitable Vulnerability and Sad Girl Culture

by Thelandersson, Fredrika
Published 2023

Palgrave Macmillan

Subjects: “...Gender Studies...”

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15

Media Power and its Control in Contemporary China : The Digital Regulatory Regime, National Identity, and Global Communication

by Zhu, Yanling
Published 2022

Palgrave Macmillan

Table of Contents: “...: Methodology: The insider-outsider in production research -- Part II: China’s Broadcasting Culture...”

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16

Marketing, rhetoric and control : the magical foundations of marketing theory

by Miles, Chris
Published 2018

Routledge

“...Routledge studies in marketing...”

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17

Promotional marketing

by Mullin, Roddy
Published 2018

Routledge

Table of Contents: “...; List of briefs; List of case studies; Preface; So what is the context now for promotional marketing...”

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18

Present yourself : using SlideShare to grow your business

by Seeborg, Kit
Published 2013

O'Reilly

“... online business research Explore how presentations can help you recruit, hire, or get hired...”

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19

Kooperation und Effizienz in der Unternehmenskommunikation : Inner- und außerbetriebliche Kommunikationsaspekte von Corporate Identity und Interkulturalität

Published 2006

Deutscher Universitätsverlag

Table of Contents: “... Effizienz der Hypertexte -- Einsatz des Co-Branding in Unternehmen — Best-practise-Beispiele aus der Schweiz...”

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20

Dismantling Cultural Borders Through Social Media and Digital Communications : How Networked Communities Compromise Identity

Published 2022

Springer International Publishing

Table of Contents: “... and Identity Refactoring of Chinese Online Celebrities: Case of the Chinese Economy -- Chapter 3: Social Media...”

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