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1
by Madden, Bartley J.
Published 2020
John Wiley & Sons, Inc.
Table of Contents: “..., and Organizational Structure -- Life-Cycle Guideposts -- Focused Execution of an Innovative Business Model-Netflix...”
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2
by Ulin, Jeff
Published 2013
Focal Press
Table of Contents: “... -- Promotional Partners -- Theatrical Marketing Budget -- Direct Costs -- Allocation of Media Costs -- Trailers...”