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1
by Reason, Ben, Løvlie, Lavrans, Flu, Melvin Brand
Published 2016
John Wiley & Sons, Inc.
Table of Contents: “... Profiles; Customer Insights; Customer Journeys; Customer LifeCycles; Cross-Channel Views; Service Scenarios...”
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2
by George, Bill
Published 2015
Wiley
Table of Contents: “...; Howard Schultz's Leadership Journey; Your Life Story Defines Your Leadership; Dick Kovacevich: From...”