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1
by Peters, John Durham
Published 2015
University of Chicago Press
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2
by Ready, Kevin
Published 2011
Apress
Table of Contents: “...?; What Separates a Hobby from a Business?; Will You Be a Whale or an Eskimo?; The Precious Slice; Why You...”
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3
by Altschuler, Max
Published 2016
John Wiley & Sons, Inc.
Table of Contents: “... Whales?; Chapter 8: Outbound E-Mailing and Messaging; A/B Testing and Optimizing E-mails...”
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4
by O'Reilly, Tim
Published 2011
O'Reilly
Table of Contents: “...: trending topics -- Key Twitter jargon: tweetup -- Twitter jargon: Fail Whale -- Try it for three weeks...”