1 Table of Contents: “... of Business Intelligence and Related Terms; 2.2 The Hype Around BI, Big Data, Analytics, and Cognitive...”

2 Table of Contents: “... des eCRM: Daten; 1.1 Big Data (Problem); 1.2 CRM-Daten; 1.2.1 Transaktionsdaten; 1.2.2 Retourenquoten...”

3 Table of Contents: “... Administrator, Aegon -- Chapter 4: Andy Leonard, Chief Data Engineer, Enterprise Data and Analytics -- Chapter 5...”

4 Table of Contents: “...DistributionsPractical Complications; Part VII:Big Data; Chapter 22: Data Mining; The Growth...”

5 Table of Contents: “... of the Organization -- 6.2 Big Data and Advanced Analytics -- The Three Success Factors of Big Data and Advanced...”

6 Table of Contents: “..., Video Making, Wireframing, and Data Analysis -- Introducing Big Data, Data Warehousing, and the Data...”

7 Table of Contents: “.... The COO -- chapter 5. Hamish -- chapter 6. Division presidents -- chapter 7. Big picture map -- chapter 8...”

8 Table of Contents: “... Based on Core Character and Competency; Chapter 6 Nix Micromanaging and Other Negatives; Chapter 7...”

9 Table of Contents: “... 6. Bad Product Manager Archetypes; The Mini-CEO; The Waiter; The Former Project Manager; Chapter 7...”

10 Table of Contents: “...Entry #5 Does "big data" have the right customer satisfaction answers?Entry #6 How can you capture...”

11 Table of Contents: “... to build the world's safest cars -- PART 6. Final words and artificial intelligence challenges -- 51. Final...”