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1
by Solis, Brian
Published 2013
Wiley
Table of Contents: “.... of Engagement; The Psychology of Social Commerce; Heuristic Number 1: Social Proof-Follow the Crowd; Heuristic...”
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2
by Blount, Jeb
Published 2017
John Wiley & Sons, Inc.
Table of Contents: “... Buyers the Way They Buy -- Notes -- Chapter 4: Pattern Painting, Cognitive Biases, and Heuristics...”