1 Table of Contents: “... and your business look like 10, 20, 50 years from now? -- Appendix: PwC thought leadership on social...”

2 Table of Contents: “...Foreword / Gemma Craven, Director of Social Mobile at McCann -- Preface -- Introduction what...”

3 Table of Contents: “... Technology; Formal; Performance Support; Social; Mobile; Infrastructure; Bottom Line; Section 3: Aligning...”

4 “... and why has it become the hottest customer magnet ever conceived? Foursquare is a social, mobile...”