1 Table of Contents: “... advertising -- Nontraditional marketing approaches that work -- Online brand building -- Developing a brand...”

2 Table of Contents: “... Islam Malaysia Berhad (BIMB); An empirical study of working capital management efficiency; Performance...”

3 Table of Contents: “... KPIs into Groups; CASE STUDY -- IT Firm Generates and Organizes 150+ Metrics; Shortcuts? Start...”

4 “...Routledge studies in marketing...”

5 Table of Contents: “...; List of briefs; List of case studies; Preface; So what is the context now for promotional marketing...”

6 “... online business research Explore how presentations can help you recruit, hire, or get hired...”

7 Table of Contents: “... Study Falling in Burberry Love; The digital challenge in luxury fashion; Business case: Burberry...”

8 Table of Contents: “... Study; Changing Your Mind Changes Everything; Using Coping Mechanisms; Countering Negative Thoughts...”

9 Table of Contents: “... -- 10 Top Search Engine Optimisation Tips -- 10 Things to Know Before You Sell Online -- 10 Ways...”

10 Table of Contents: “... workplace behaviours; Lack of engagement, complacency and negligence; 'Custom and practice'; Case Study...”

11 Table of Contents: “... -- Conclusion -- Chapter 10: Study Your Game Film: Knowing Personality Types -- A Lack of Self-Awareness...”

12 Table of Contents: “... Question -- Case Study: Major Telecom Company -- Background Knowledge -- Was He Heard? -- Formulate...”

13 Table of Contents: “...; Foreword; Preface; Origins of the Book; Outline of the Book; Final Thoughts; CHAPTER 1: Searching...”

14 Table of Contents: “... Workspace That Works; Creating Your Remote Worker Brand; Part 2: Building a Strong Virtual Team; Chapter 4...”

15 Table of Contents: “... for search engines and autonomous cars -- 6. Facebook : using artificial intelligence to improve social media...”

16 Table of Contents: “... Case Study 1: Andrew Stone, Baron Stone of Blackheath -- The Impact of Mindfulness on Andrew's Work...”

17 Table of Contents: “... to Build a Buyer Persona -- Document What You've Developed for Both the Buyer Profile and Buyer Persona...”