1 Subjects: “...Soccer...”

2 “... to claim contested sporting spaces – in particular, rugby union, soccer, beach volleyball, recreational...”

3 Table of Contents: “...'s mindset : punk rocker, new parent, soccer player -- The genius of tinkerers and "temporary" marketers...”

4 “... for a late lunch and siesta; joining in a game of soccer followed by dinner in the evening-transformed...”

5 “... for a late lunch and siesta; joining in a game of soccer followed by dinner in the evening—transformed...”

6 Table of Contents: “...? -- "Soccer Mom" Is a Meaningful Category Only If You're Selling Soccer Products for Kids -- Most Market...”