1 “...Video Case Studies: Produced by C.K. Prahalad's students, these videos illustrate the case studies...”

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3 “... , C.K. Prahalad reveals all that's been learned about competing and profiting "at the bottom...”

4 “... are based on original thinking in the tradition of Jim Collins, C.K. Prahalad, Clayton Christensen...”

5 Table of Contents: “...? / C.K. Prahalad -- Making a difference and contributing useful knowledge : principals derived from life...”

6 “... in the developing world. C. K. Prahalad writes withuncommon insight about consumer needs in poor societies...”