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by Nagle, Thomas T., Zale, Joseph, Hogan, John E.
Published 2016
Table of Contents:
“... communication : strategies to influence willingness-to-pay -- Pricing policy : managing expectations to improve...”Published 2016
Routledge, Taylor and Francis Group
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by Vernimmen, Pierre, Quiry, Pascal, Dallocchio, Maurizio, Le Fur, Yann
Published 2014
Table of Contents:
“... in Practice: Dividends and Share Buy-Backs; Chapter 38 Share Issues; Chapter 39 Implementing a Debt Policy...”Published 2014
John Wiley and Sons, Ltd